Shakespeare wrote ‘love goes toward love as a school boy from his books’. This is not true in many schools which understand the learning preferences of boys. These schools appreciate the importance of relationships, teamwork and humour. They challenge and inspire boys to unleash creativity. They utilise innovative learning technologies and boy-specific pedagogy. These schools provide enriching, collaborative learning environments.  If your school is serious about boosting boys' achievements, this conference is a must. I commend it to you and look forward to welcoming you to The King's School this October.